1. Understanding and discovery:
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• Define Your Business Problem and App Goal -  we need to identify your target users and the core problem your app solves.  

• Focus on outcomes: Are you improving a daily workflow, simplifying a transaction, or creating a new experience?

• Where to begin with us? Start with a short business discovery workshop. Here’s how we run one to align vision with development.  

• Jump on a Discovery call by booking here  We can discuss what you are looking for, and explain how it works (when you work with a reputable UK based company like us), and myth bust any information you are receiving from other providers, and of course, discuss budgets and timelines.

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2. Building the product:

Prototyping:

• User journeys & user flows

• Branding and product look and feel

• Wireframing your app

• Creating a hi-fidelity, development ready prototype

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Learn more about our prototyping service here, or by booking a discovery call with us here

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3. Partner with the Right Tech Team or Co-Founder

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Seek a technical partner who understands startups and business—not just code. Vet agencies or freelancers who can guide you through MVP scoping, tech stack selection, and monetisation strategies.

Need help finding the right team? Here’s our guide on choosing between freelancers, agencies, or tech co-founders.

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4. Understand the Tech—Without Becoming a Developer

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You don’t need to learn code, but understanding how products are built helps you lead better. Learn the basics of:

• UI/UX best practices

• Hosting and deployment essentials

• Work with developers who explain things simply—and empower you, not intimidate you. If you don’t understand the product you are launching, down to every decision, you haven’t worked with the right developer.

• Most importantly though, know your customer and your market. You can rely on reputable developers like us to do the heavy lifting.

You want emotional commitment. “That’s cool” isn’t validation. “Can I use it now?” is.

Talk to us about getting your initial idea to market

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5. Pick the Right Development Path

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You have options:

• Hire a technical co-founder (equity-based)

• Partner with a software agency (end-to-end delivery)

• Use freelancers (flexibility, but more oversight needed)

• Each path has trade-offs in cost, speed, and reliability. Choose based on your goals, time, and risk appetite.

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6. Plan Your Budget and Explore Funding

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Be realistic with your budget. Include:

• Version 1 / MVP development

• Hosting and maintenance

• User acquisition and marketing

• Ongoing costs (talk to us, we can explain more)

Explore funding options like:
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• Angel investors

• Innovate UK grants

• Crowdfunding (Kickstarter, Seedrs)

• Our favourite: bootstrap MVP, then raise post-traction – this means you are not beholden to anyone, and can have control over your vision.

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7. Learn From the Best

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Study founders like you. Listen to podcasts, read startup blogs, and learn from post-mortems and success stories. Join communities like Indie Hackers, NoCode Founders, and Startup School.

Successful non-technical founders know their market, communicate their vision clearly, and build smart.  

You bring the business sense, strategy, and hustle, and if you are lucky, you will work with a team that can guide you in that process, as well as bringing the engineering experience.

Need help launching your app? Book a free discovery call  to see how Husssl can help you turn your idea into a business.

• MVP Development Services

• How We Work With Startup Founders

• Blog: Scoping a Mobile App – Step by Step

• Book a discovery call with us

• Blog: How to Validate Your App Idea

• Blog: Why Non-Technical Founders Choose Husssl to Build Their Apps